Lockton vs Pie Insurance: General Liability Insurance

Lockton is a broker that designs custom program structures and keeps one dedicated service team through placement; Pie Insurance says it gets small businesses general liability from its insurance carrier partners and starts quotes on its website.

Montgomery Risk Partners prepared this library from Spot.Insure comparison research and underlying public records.Research updated 2026-09-25

Provider coverage details

Lockton

  • role: Lockton brokers general liability rather than underwriting it. It says it designs custom program structures for commercial clients using insurers across the global market. General & Product Liability page as read 2026-09-23.company-reportedSource ↗
  • eligibility: Lockton says it has a general liability solution for global manufacturers, business-to-business service providers, consumer products companies, REITs, contractors and healthcare companies. General & Product Liability page as read 2026-09-23. Lists example industries served, not a complete eligibility matrix.company-reportedSource ↗
  • coverage: Lockton groups general liability brokerage with related casualty coverages it also places for the same clients: environmental impairment, medical malpractice, product recall and umbrella/excess liability, in addition to product liability itself. General & Product Liability page as read 2026-09-23. A capability list, not a specimen policy.company-reportedSource ↗
  • services: Lockton's casualty pages say clients keep the same dedicated service team throughout the placement process, which Lockton says helps it anticipate client needs and create accountability. Casualty product page as read 2026-09-23.company-reportedSource ↗
  • insurer: Neither page names the insurers Lockton places general liability coverage with. General & Product Liability and Casualty pages checked 2026-09-23.not-disclosedSource ↗Source ↗

Pie Insurance

  • role: Pie says it helps small businesses get the best general liability coverage 'from our insurance carrier partners,' identifying itself as an intermediary rather than the underwriter for this line. General Liability product page as read on 2026-09-23.company-reportedSource ↗
  • insurer: The reviewed page refers only to 'our insurance carrier partners' and does not name a specific insurer for Pie's general liability product. General Liability product page as read on 2026-09-23.not-disclosedSource ↗
  • coverage: Pie lists bodily injury, property damage, reputation harm (slander and libel claims), product liability, and advertising injury as the categories its general liability coverage typically addresses. General Liability product page as read on 2026-09-23; the issued policy controls actual insuring agreements and exclusions.company-reportedSource ↗
  • eligibility: Pie calls general liability 'one of the most common types of insurance that businesses carry' and markets it to small businesses generally, cross-selling it alongside workers' compensation, commercial auto, cyber, and BOP insurance. General Liability product page as read on 2026-09-23; no minimum size or industry restriction was published.company-reportedSource ↗
  • application: Pie directs general liability buyers to contact the company to start a quote through its website. General Liability product page as read on 2026-09-23.company-reportedSource ↗
  • limits: The reviewed page does not publish limits, deductibles, or premium ranges for general liability coverage. General Liability product page as read on 2026-09-23.not-disclosedSource ↗

What Are the Key Differences Between Lockton and Pie Insurance General Liability Insurance?

Scale and Industry Focus

Lockton names specific industries for its general liability solution: global manufacturers, business-to-business service providers, consumer products companies, REITs, contractors and healthcare companies. [5] Pie instead calls general liability "one of the most common types of insurance that businesses carry" and markets it broadly to small businesses, cross-selling it alongside workers' compensation, commercial auto, cyber and BOP coverage. [6] The two pages describe opposite ends of the market: complex global accounts for Lockton, general small-business coverage for Pie.

What the Coverage Description Covers

Lockton's general liability page frames the line through adjacent specialty coverages it can also place, such as environmental impairment and product recall, rather than describing the base insuring agreement itself. [5] Pie instead lists what its general liability coverage typically addresses: bodily injury, property damage, reputation harm from slander or libel claims, product liability, and advertising injury. [6]

How You Start a Quote

Lockton's pages describe a placement process built around a dedicated service team rather than a public quote form. [4] Pie directs general liability buyers to contact the company to start a quote through its website. [6] Neither page publishes limits or a named insurer for the coverage.

What Should You Confirm in Lockton and Pie Insurance General Liability Insurance Quotes?

  • Ask Lockton which insurers it can access for your industry, since its reviewed pages do not name a carrier. [5]
  • Ask Pie to name the specific carrier partner that would underwrite your policy, since its page refers only to unnamed "insurance carrier partners." [6]
  • Ask Pie for actual limit and deductible options, since its general liability page does not publish them. [6]
  • If your business operates across multiple states or a regulated industry like healthcare, ask each company how its process, Lockton's custom program design or Pie's small-business form, would handle your specific submission.

Lockton names specific industries, from global manufacturers to REITs, that its general liability solution serves, while Pie markets the line to small businesses generally and routes buyers to contact carrier partners it does not name.

Sources and records

  1. 01
    Commercial Insurance Guide

    California Department of Insurance · Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? · accessed 2026-09-16

  2. 02
    Commercial general liability insurance

    Insurance Information Institute · Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance · accessed 2026-09-16

  3. 03
    Commercial General Liability Coverage Form

    ISO; specimen hosted by Hiscox · I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12 · accessed 2026-09-16

  4. 04
    Casualty Insurance

    Lockton · Casualty Insurance Solutions list: Auto, Cargo, General & Product Liability, Umbrella & Excess Liability, Workers' Compensation; dedicated service team paragraph · accessed 2026-09-23

  5. 05
    US > General & Product Liability

    Lockton · Tailored solutions intro; industries named (global manufacturer, business-to-business service provider, consumer products company, REIT, contractor, healthcare company); liability solutions list (environmental impairment, medical malpractice, global risk, product liability, professional liability/indemnity, product recall, umbrella liability and excess) · accessed 2026-09-23

  6. 06
    General Liability Insurance

    Pie Insurance · What's typically covered by general liability insurance? Bodily Injury, Property Damage, Reputation Harm, Product Liability, Advertising Injury; How does general liability insurance help protect small businesses?; Make sure you're covered: Contact Us · accessed 2026-09-23

Use this comparison as a starting point for a discussion about your business and its insurance needs.

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