Counterpart vs Simply Business: General Liability Insurance

Simply Business sends buyers to an online quote flow, with no quote guaranteed and no binding without panel-member approval; Counterpart's GL is a companion to professional policies for law and miscellaneous professional firms.

Montgomery Risk Partners prepared this library from Spot.Insure comparison research and underlying public records.Research updated 2026-09-30

Simply Business discusses small-business GL and online quotes; Counterpart offers professional-class companion GL with separate limits.

Sources and records

  1. 01
    Commercial Insurance Guide

    California Department of Insurance · Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? · accessed 2026-09-16

  2. 02
    How can I get insurance through Counterpart?

    Counterpart Knowledge Center · Retained source: article describes wholesale-broker referral route; prior access 2026-09-28. · accessed 2026-09-28

  3. 03
    Counterpart | Agentic Insurance™

    Counterpart, Inc. · Retained provider source: footer states insurance products are offered by Counterpart Insurance Services, Inc., described as a licensed producer and surplus-lines broker; product/state availability varies, issuer not mapped by product/state. Prior access 2026-09-29. · accessed 2026-09-29

  4. 04
    Lawyers Professional Liability Insurance

    Counterpart, Inc. · Reopened 2026-09-30: page lines 4–8 names lawyer-focused product; lines 236–272 company-stated geographic reach, modular liability limit examples, professional services, technology/media extensions and GL alongside professional cover. Product terms remain policy-specific. · accessed 2026-09-30

  5. 05
    Professional & General Liability

    Counterpart, Inc. · Reopened 2026-09-30: page lines 4–8 says MPL may be purchased alone or packaged with GL; lines 208–245 describe industries and coverage examples; lines 251–283 describe risk assessment, quoting channels and underwriter access. Marketing page, not binding terms. · accessed 2026-09-30

  6. 06
    Commercial general liability insurance

    Insurance Information Institute · Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance · accessed 2026-09-16

  7. 07
    Commercial General Liability Coverage Form

    ISO; specimen hosted by Hiscox · I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12 · accessed 2026-09-16

  8. 08
    General Liability Insurance for a Small Business

    Simply Business · Coverage lines 51–75; audience lines 61–65, 153–155; application and examples elsewhere on page. · accessed 2026-09-29

  9. 09
    Terms of Service

    Simply Business · Dated June 30, 2026; §1 lines 22–28; §8 lines 87–113; §10 lines 143–149; §19 line 211. · accessed 2026-09-29

What Are the Key Differences Between Counterpart and Simply Business General Liability Insurance?

What the Published Scope Emphasizes

Simply Business discusses GL for sole proprietors, LLCs, home-based businesses, contractors and freelancers and offers an online quote flow. Counterpart describes a narrower professional route: GL can accompany its miscellaneous professional or lawyers coverage with separate limits. Many small firms can request options through Simply Business; professional practices should ask Counterpart whether their line of work qualifies for the companion package. [5] [8]

Placement, Limits, and Service Details

Simply Business’s educational page explains third-party injury, property damage and defense costs but is not policy wording; its terms say a quote is not guaranteed and cannot bind without carrier approval. Counterpart’s broker channel can discuss specific limit choices. Ask both for insurer and declarations, then check Counterpart’s paired schedule to ensure professional and GL limits remain distinct. [5] [8]

What Should You Confirm in Counterpart and Simply Business General Liability Insurance Quotes?

  • Which carrier will quote your business through Simply Business, and what does the policy form exclude? [8]
  • Does Counterpart offer companion GL for your class with separate professional limits? [5]

Provider coverage details

Counterpart

  • role: Counterpart describes its insurance as distributed by a producer and surplus-lines broker through wholesale brokers. This is the program channel, not evidence Counterpart itself bears insured liability.company-reportedSource ↗Source ↗
  • coverage: Counterpart says Miscellaneous Professional Liability can be bought alone or packaged with General Liability; its lawyers product also describes GL alongside professional coverage. The official descriptions scope GL to these professional-liability product contexts and do not establish broad standalone commercial general liability for all businesses.company-reportedSource ↗Source ↗
  • eligibility: The cited pages describe separate GL companion arrangements for miscellaneous professional firms and law firms. The class scope on these product pages does not establish availability to other businesses or in every state.company-reportedSource ↗Source ↗
  • limits: Counterpart’s MPL page says its coverage types have separate limits and allows brokers to quote multiple limit and retention options. This page statement applies to the marketed MPL/GL structure; confirm the declarations and any shared aggregates in the issued policy.company-reportedSource ↗

Simply Business

  • coverage: The company describes general liability as potentially addressing third-party accidents, bodily injury, third-party property damage and legal-defense costs. Its page says employee injuries are not covered by this line. This is educational material, not a policy form. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer.company-reportedSource ↗
  • eligibility: The page discusses sole proprietors, partnerships, LLCs, home-based businesses, independent contractors and freelancers as examples of small-business buyers. Examples do not guarantee a carrier quote or eligibility. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer.company-reportedSource ↗
  • application: Simply Business directs buyers to an online quote flow; its Terms say a quote is not guaranteed and the producer cannot bind a risk without panel-member approval. Company-published general-liability information for U.S. small businesses; availability and actual policy terms depend on the insurer, state and buyer.company-reportedSource ↗Source ↗

Use this comparison as a starting point for a discussion about your business and its insurance needs.

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