Counterpart vs Pie Insurance: General Liability Insurance

Pie Insurance places general liability with carrier partners for small businesses; Counterpart’s cited product arrangements pair GL with professional coverage for law firms and miscellaneous professional practices.

Montgomery Risk Partners prepared this library from Spot.Insure comparison research and underlying public records.Research updated 2026-09-30

Pie lists common small-business GL categories including product liability; Counterpart offers professional-class companion coverage with separate limits.

Sources and records

  1. 01
    Commercial Insurance Guide

    California Department of Insurance · Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? · accessed 2026-09-16

  2. 02
    How can I get insurance through Counterpart?

    Counterpart Knowledge Center · Retained source: article describes wholesale-broker referral route; prior access 2026-09-28. · accessed 2026-09-28

  3. 03
    Counterpart | Agentic Insurance™

    Counterpart, Inc. · Retained provider source: footer states insurance products are offered by Counterpart Insurance Services, Inc., described as a licensed producer and surplus-lines broker; product/state availability varies, issuer not mapped by product/state. Prior access 2026-09-29. · accessed 2026-09-29

  4. 04
    Lawyers Professional Liability Insurance

    Counterpart, Inc. · Reopened 2026-09-30: page lines 4–8 names lawyer-focused product; lines 236–272 company-stated geographic reach, modular liability limit examples, professional services, technology/media extensions and GL alongside professional cover. Product terms remain policy-specific. · accessed 2026-09-30

  5. 05
    Professional & General Liability

    Counterpart, Inc. · Reopened 2026-09-30: page lines 4–8 says MPL may be purchased alone or packaged with GL; lines 208–245 describe industries and coverage examples; lines 251–283 describe risk assessment, quoting channels and underwriter access. Marketing page, not binding terms. · accessed 2026-09-30

  6. 06
    Commercial general liability insurance

    Insurance Information Institute · Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance · accessed 2026-09-16

  7. 07
    Commercial General Liability Coverage Form

    ISO; specimen hosted by Hiscox · I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12 · accessed 2026-09-16

  8. 08
    General Liability Insurance

    Pie Insurance · What's typically covered by general liability insurance? Bodily Injury, Property Damage, Reputation Harm, Product Liability, Advertising Injury; How does general liability insurance help protect small businesses?; Make sure you're covered: Contact Us · accessed 2026-09-23

What Are the Key Differences Between Counterpart and Pie Insurance General Liability Insurance?

What the Published Scope Emphasizes

Pie lists bodily injury, property damage, advertising injury and product liability among the GL categories it typically addresses for small businesses. Counterpart’s cited records link GL to professional coverage for miscellaneous firms and lawyers. Product sellers should ask Pie for the policy’s actual product-liability grant; professional practices should verify Counterpart’s companion eligibility and the separate limits available for each line. [5] [8]

Placement, Limits, and Service Details

Pie directs prospects to contact it for a quote, but its reviewed page does not publish limits or name a GL insurer. Counterpart distributes through wholesale brokers and can discuss different limit and retention options. Request the carrier, declarations and endorsements from Pie and both schedules from Counterpart. That evidence will show how each quote handles contract wording, product risks and professional errors. [5] [8]

What Should You Confirm in Counterpart and Pie Insurance General Liability Insurance Quotes?

  • Which carrier, product-liability terms and limits would Pie include in the quote? [8]
  • Can Counterpart pair GL with your professional policy and keep limits separate? [5]

Provider coverage details

Counterpart

  • role: Counterpart describes its insurance as distributed by a producer and surplus-lines broker through wholesale brokers. This is the program channel, not evidence Counterpart itself bears insured liability.company-reportedSource ↗Source ↗
  • coverage: Counterpart says Miscellaneous Professional Liability can be bought alone or packaged with General Liability; its lawyers product also describes GL alongside professional coverage. The official descriptions scope GL to these professional-liability product contexts and do not establish broad standalone commercial general liability for all businesses.company-reportedSource ↗Source ↗
  • eligibility: The cited pages describe separate GL companion arrangements for miscellaneous professional firms and law firms. The class scope on these product pages does not establish availability to other businesses or in every state.company-reportedSource ↗Source ↗
  • limits: Counterpart’s MPL page says its coverage types have separate limits and allows brokers to quote multiple limit and retention options. This page statement applies to the marketed MPL/GL structure; confirm the declarations and any shared aggregates in the issued policy.company-reportedSource ↗

Pie Insurance

  • role: Pie says it helps small businesses get the best general liability coverage 'from our insurance carrier partners,' identifying itself as an intermediary rather than the underwriter for this line. General Liability product page as read on 2026-09-23.company-reportedSource ↗
  • insurer: The reviewed page refers only to 'our insurance carrier partners' and does not name a specific insurer for Pie's general liability product. General Liability product page as read on 2026-09-23.not-disclosedSource ↗
  • coverage: Pie lists bodily injury, property damage, reputation harm (slander and libel claims), product liability, and advertising injury as the categories its general liability coverage typically addresses. General Liability product page as read on 2026-09-23; the issued policy controls actual insuring agreements and exclusions.company-reportedSource ↗
  • eligibility: Pie calls general liability 'one of the most common types of insurance that businesses carry' and markets it to small businesses generally, cross-selling it alongside workers' compensation, commercial auto, cyber, and BOP insurance. General Liability product page as read on 2026-09-23; no minimum size or industry restriction was published.company-reportedSource ↗
  • application: Pie directs general liability buyers to contact the company to start a quote through its website. General Liability product page as read on 2026-09-23.company-reportedSource ↗
  • limits: The reviewed page does not publish limits, deductibles, or premium ranges for general liability coverage. General Liability product page as read on 2026-09-23.not-disclosedSource ↗

Use this comparison as a starting point for a discussion about your business and its insurance needs.

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