CNA vs Pie Insurance: General Liability Insurance

Pie Insurance helps small businesses get GL from its carrier partners and starts quotes through its website. CNA describes GL for smaller, mid-sized and large firms with industry-specific underwriting and risk-control support.

Montgomery Risk Partners prepared this library from Spot.Insure comparison research and underlying public records.Research updated 2026-10-01

Provider coverage details

CNA

  • coverage: CNA Commercial General Liability addresses amounts a business may owe third parties for covered bodily injury or property damage. Entity: CNA brand; issuing CNA subsidiary may vary by product/state Product: United States commercial insurance Jurisdiction: United States Research source scope: US commercial GL Claim limitation: Company-reported; policy wording, underwriting and jurisdiction-specific availability control.company-reportedSource ↗
  • eligibility: CNA identifies GL solutions for smaller companies, mid-sized firms and large firms. Entity: CNA brand; issuing CNA subsidiary may vary by product/state Product: United States commercial insurance Jurisdiction: United States Research source scope: US commercial GL Claim limitation: Company-reported; policy wording, underwriting and jurisdiction-specific availability control.company-reportedSource ↗
  • services: CNA describes industry-specific underwriting/risk-control support and claims professionals for the GL line. Entity: CNA brand; issuing CNA subsidiary may vary by product/state Product: United States commercial insurance Jurisdiction: United States Research source scope: US commercial GL Claim limitation: Company-reported; policy wording, underwriting and jurisdiction-specific availability control.company-reportedSource ↗

Pie Insurance

  • role: Pie says it helps small businesses get the best general liability coverage 'from our insurance carrier partners,' identifying itself as an intermediary rather than the underwriter for this line. General Liability product page as read on 2026-09-23.company-reportedSource ↗
  • insurer: The reviewed page refers only to 'our insurance carrier partners' and does not name a specific insurer for Pie's general liability product. General Liability product page as read on 2026-09-23.not-disclosedSource ↗
  • coverage: Pie lists bodily injury, property damage, reputation harm (slander and libel claims), product liability, and advertising injury as the categories its general liability coverage typically addresses. General Liability product page as read on 2026-09-23; the issued policy controls actual insuring agreements and exclusions.company-reportedSource ↗
  • eligibility: Pie calls general liability 'one of the most common types of insurance that businesses carry' and markets it to small businesses generally, cross-selling it alongside workers' compensation, commercial auto, cyber, and BOP insurance. General Liability product page as read on 2026-09-23; no minimum size or industry restriction was published.company-reportedSource ↗
  • application: Pie directs general liability buyers to contact the company to start a quote through its website. General Liability product page as read on 2026-09-23.company-reportedSource ↗
  • limits: The reviewed page does not publish limits, deductibles, or premium ranges for general liability coverage. General Liability product page as read on 2026-09-23.not-disclosedSource ↗

What Are the Key Differences Between CNA and Pie Insurance General Liability Insurance?

Coverage Categories

CNA describes GL as addressing amounts owed for covered third-party bodily injury or property damage. Pie lists those types of exposure alongside reputation harm, product liability, and advertising injury. The public descriptions therefore differ in how much they enumerate; Pie’s page does not establish that every listed category appears on every policy, and CNA’s short description does not settle the form’s full scope. If advertising or product claims matter to your business, ask each provider to point to the relevant insuring agreement or endorsement. [2] [5]

Who Places the Coverage

CNA identifies a GL line with industry-specific underwriting, risk-control, and claims professionals. Pie says it works through insurance carrier partners and asks buyers to contact it for a quote. Ask Pie which insurer would issue the policy and compare its proposal with CNA’s form, limits, and service contacts. The published pages do not give a buyer-specific price or limit. [2] [5]

What Should You Confirm in CNA and Pie Insurance General Liability Insurance Quotes?

  • Ask Pie which partner and policy terms cover products, advertising injury, and your specific operations. [5]
  • Ask CNA for limits, forms, and the named claims and risk-control contacts. [2]

CNA’s GL description focuses on covered third-party bodily injury and property damage. Pie says it connects small businesses with carrier partners and lists bodily injury, property damage, reputation harm, product liability, and advertising injury.

Sources and records

  1. 01
    Commercial Insurance Guide

    California Department of Insurance · Commercial General Liability; Commercial Automobile; What Should I Expect from a Broker-Agent?; How Are Commercial Policies Rated? · accessed 2026-09-16

  2. 02
    Commercial General Liability Insurance | CNA Insurance

    CNA · Commercial General Liability; customer sizes, coverage, teams · accessed 2026-09-28

  3. 03
    Commercial general liability insurance

    Insurance Information Institute · Coverage A; Coverage B; Coverage C; Purchasing commercial general liability insurance · accessed 2026-09-16

  4. 04
    Commercial General Liability Coverage Form

    ISO; specimen hosted by Hiscox · I.A pp.1–5; I.B pp.6–7; I.C pp.7–8; Supplementary Payments p.8; II pp.9–10; III p.10; IV pp.10–12 · accessed 2026-09-16

  5. 05
    General Liability Insurance

    Pie Insurance · What's typically covered by general liability insurance? Bodily Injury, Property Damage, Reputation Harm, Product Liability, Advertising Injury; How does general liability insurance help protect small businesses?; Make sure you're covered: Contact Us · accessed 2026-09-23

Use this comparison as a starting point for a discussion about your business and its insurance needs.

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